Independent guides

We build the systems that run an independent guide business.

Calls are answered, trips are booked, and follow-up goes out while you are on the water.

The problem

It is just you, and there are only so many hours in a day.

  • Missed calls

    You miss calls while you are on the water, and those callers book someone else.

  • Bookings

    A mix of texts, direct messages, emails and a calendar only you understand.

  • The admin

    There is no staff to hand it to, and no evening long enough for all of it.

  • Past clients

    Nothing brings them back next season.

What we build for independent guides

The receptionist, the booking page, the follow-up and the records.

  1. The receptionist

    Calls are answered while you are on the water, and missed calls are texted back at any hour.

    The caller is qualified and the trip is booked or handed to you.

  2. A booking page

    Live availability, confirmations and reminders.

    A deposit at booking where you want one.

  3. Follow-up

    Every lead is followed up until it answers, and every finished trip asks for a review.

    Past clients hear from you when the season opens.

  4. One record

    Clients, trips, notes and messages in one place, on your phone.

How we work

A simple process, from first call to a system that runs.

We design systems that take over the work done by hand.

  1. Consultation

    We learn how your business runs and where the time goes.

  2. Design

    We plan only what the business needs, and what it costs.

  3. Website

    Custom websites with live booking, availability calendars, quote estimators and a chat that answers common questions.

  4. Build

    The tools that do the work are built and tested, and every one writes back to one place.

  5. Automate

    Calls, estimates, scheduling and follow-up run in the background.

  6. Analyze

    GA4 and tracking are integrated, so you can see where calls, bookings and revenue come from.

Works with Jobber, Housecall Pro, ServiceTitan, FareHarbor, LodgeRunner, Guidesly and Peek Pro.

Start with a discovery call.

We go through how your business runs today and what we would build for it.