Client work
Approach Angling Company
A guided fly fishing business in Jackson Hole, Wyoming and coastal Louisiana. A five-page template site with a contact form became a nineteen-page site with live booking, payments and client records behind it. Live since September 2026.
- Pages built
- 19
- Booking calendars
- 9
- Customer messages written
- 25+
- Mobile performance
- 98
Before
A template site, and a business run from one guide's phone.
The old site had five template pages: an intro, an About page, one page for both fisheries, a contact form labeled Book a Trip, and a blog. It drew about 47 visitors a month.
A trip request arrived as an email. There was no calendar, no deposit, and no record of who had asked or who had fished before. Bookings, deposits, balance reminders and follow-up all ran through the guide's phone.
The site
Designed for this business, not from a template.
The booking path
From open dates to a paid deposit without a phone call.
Live availability, with the deposit shown before a date is picked.
Checkout in the site's own colors. The balance link goes out automatically two days before the trip.
Before and after
The same four pages, then and now.
Home
Before
After
Louisiana
Before
After
Booking
Before
After
About
Before
After
What we built
One site, and one system behind it.
The website is the front door. The system behind it handles booking, payments, client records, and every message a customer receives.
The website
Nineteen pages designed and coded for this business. Each fishery has its own page, photography, species detail and season, so it can rank for its own search.
Nine booking calendars
Full day, half day, multi-day, casting instruction and availability requests, each with its own rules, form and confirmation. Confirmed trips land on the owner's calendar, and anything he books himself blocks the online one.
Deposits and balance payments
A deposit at booking and the balance link two days before the trip, with a reminder. Products, receipts, invoices and payment links, all in the site's colors.
Automatic emails and texts
Twenty-five-plus written messages: confirmations per trip type, reschedule and cancellation notices, the night-before text, and a review request the evening of a completed trip.
Waiver tracking
Signed waivers are recorded against the booking. Missing waivers are flagged before the trip.
Client records and a trip pipeline
Every inquiry and booking creates a permanent record: contact details, trips taken, fishery, party size, and every message exchanged. Each trip moves from inquiry to review.
One-screen dashboard
Trips, messages and new reviews on one screen, so the owner sees the season at a glance.
Results
Results, measured on the live site.
Speed was audited with Google's own tool on every page before the domain went live. Traffic and bookings are from the site's own analytics and the booking system, mid-September to mid-October 2026.
55 to 98
Mobile performance
Google Lighthouse, before and after. Search optimization and best practices score 100 on every page.
5x
Website visitors
243 visitors in the first 30 days, against about 47 a month on the old site.
58
Visitors who opened the booking page
The first online booking came the day the site went live.
5 hours
From balance reminder to payment
The first automatic balance reminder was paid the same afternoon.
2 hours
From review request to a five-star review
Reviews went from 8 to 12, at a 5.0 average, in the first month.
14
Redfish trips booked
For the October to December season, as of mid-October.
The numbers behind the numbers
The domain moved to the new site with every old address redirected, so old links, old emails and old search results still land somewhere real.
Talk to us about your operation.
A short call, nothing to prepare. We go through how your business runs and tell you what we would build and what we would leave alone.